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Lipstick effect in lockdown

The Lipstick Effect – and its importance in Lockdown

What exactly is “The Lipstick Effect”? You’re actually probably hearing more about the lipstick effect lately than you ever have, because it’s currently being touted as an economic term, the notion that people will be more likely to make small purchases in difficult times – that pick-me-up effect. Whilst I’m certainly extremely guilty of this …

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The Launch!

To be totally honest, my real reasoning for organising a Launch Event was to give me a firm deadline to work towards in order to complete all the branding, printing and website. I just wanted something short and simple, and to have the opportunity to thank all my family and friends for their support! I …

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